Celsius Creative Lab

Back in 2018, Celsius teamed up with Delta FM, an adult contemporary station under Masima Radio Network, to refresh their brand identity. At the time, they set out to reach a younger audience by shifting their target from 30–39 year olds to 25–34 year olds.

We helped bring that vision to life by designing a new logo, defining the color palette, updating the typography, and creating a supergraphic system. The new identity gave Delta FM a fresher, cleaner, and more dynamic presence that better connected with their new audience.

Swipe through our year ➡️

Thanks to the people, the work, and the everyday moments in between.

On to what’s next 🚀

Grateful for the journey at Citra Pariwara 38.

Thank you for the trust, collaboration, and countless conversations that shaped the work. Honored to be recognized with 1 Bronze and 2 Finalists for Indonesia Pavilion at Expo 2025 Osaka.

This one belongs to the team (, .bramsky, , and ), our clients ( and .hediprasetyo.foundation), our partners (), and everyone who believed in the process. Onward, learning, and building better work together.