Thinking*Room

Mogul is a burger joint selling high-quality burgers made fresh, from bun to patty, everyday. The overall branding of Mogul Burger needed to move away from something with an overly sophisticated or premium impression to resonate with the Jakarta market. Our branding approach revolves around the Monstrous Gulper character we developed. As such, the brand’s overall visual style takes on a more bold, pop, and witty approach to complement the creature, taking cues from American comic elements.

Project team
Creative Director .eric
Art Director
Graphic Designer
Character Designer
Supporting illustrator
Copywriter
Account Executive
Photographer

As part of our branding of the adidas Indonesia office in Jakarta, we created a large mural, Street Wear Meets Street Food, for their Kitchen Hub; highlighting Indonesian street food favorites, ever present in Indonesian daily life. The illustration showcases a lively Indonesian street food scene, bustling stalls, unique pushcarts, coffee vendors on bike, people eating on the street, and vibrant signages that feature some adidas household names.

Check out full showcase on our website.

The new adidas Indonesia office features 10 phonebooths for added privacy. As part of the office branding, we designed five different batik motifs by infusing adidas brand elements to liven up these phonebooths. The five batik motives we adapted are Batik Ceplok Purbonegoro, Batik Bulu Hayam, Batik Tumpal & Floral, Batik Pagi Sore, and Batik Tiga Garis.

Check out full showcase on our website.