Kinderfli

What an encouraging way to end the Kinderfli campaign and indeed the year! Thank you to Saoirse and cover toddler Farrah Rose, for being incredible ambassadors for diversity and inclusion in childhood. Thank you to Mums & Totsfor a beautiful feature (Winter edition 2021) and another wonderful year of collaboration and supporting Kinderfli in our mission to 'nurture every spark'. Thank you also to campaign partners Buddy Bench Ireland , Tracto , Bear Essentials and schooldays.ie for your support! Wishing you health and happiness as things wind down for the festive season.

Beautiful piece in the The Irish Times by Sheila Wayman this morning on Kinderfli 's first health and development literacy support initiative. With , a diversity and inclusion in childhood awareness campaign runnig from 1 September – 20 October 2021, Kinderfli, Buddy Bench Ireland, Bear Essentials, schooldays.ie, Tracto and Mums & Tots hope to encourage families across Ireland and further afield to celebrate diversity and inclusion in childhood by sharing photos and stories of toys and the different children they bring comfort to.

Leading the campaign by example is Saoirse Ruane, who stole the nation’s heart on the 2020 Toy Show. The brave nine-year-old from Galway is joined by her pal ‘Slush’ and her little sister Farrah Rose and her ‘Buddies’.

irishtimes.com/life-and-style/health-family/parenting/slush-has-gone-to-everything-with-saoirse-he-even-came-back-from-her-biopsy-with-a-bandage-1.4680057?mode=amp

Photography: Alda Heunis Smith
Postproduction: Lilac Photography

‘Slush has gone to everything with Saoirse. He even came back from her biopsy with a bandage’ The comforter – the special item that makes a child feel secure – is the focus of

Thank you for the pics of Evie with ‘Unicorn’, Ruby with ‘Bear’ and Daisy with ‘Mickey’ showing their support for diversity and inclusion in childhood!

You can show your support too! Just post a pic a special cuddly toy, its name, story and on your Instagram Profile and tag a friend and

🥳 Win one of the 7 Weekly Hampers.

🌍 Open to all countries.

Made possible by our ambassadors and partners:

, Farrah Rose, .ie

How can we help our children to reach their full potential?

We can overwhelm parents with coping methods, protocols and steps to help their children, or we can help them understand child development and health – empowering to them to discover their own, simplified, holistic and sustainable path to happiness, health and development. Insight matters!

For more on this see IGNITE! The Firefly Theory at www.kinderfli.com