Deep Digital Travel Blog

THE BENEFITS OF RUNNING A 'PAID AD CAMPAIGN' TO DRIVE TRAFFIC TO YOUR TRAVEL BLOG BY DIANE HENDERSON

What are paid ads?
Paid ads is a marketing method where a company pays a platform or publisher, for example LinkedIn, Instagram, Google Ads, Facebook Ads, YouTube Ads, each time someone clicks or views their ads in a search results. These ads can be found on a website, social media, search engines or multiple digital platforms.

Why use them?
As the internet accounts for over 74% of both leisure and travel planning, according to a Google study by Ipsos MediaCT. With 57% of leisure travellers and 64% of business travellers claiming that they always start their travel booking with search, having a robust paid search strategy is critical.

Paid ads reach people that you organically couldn't reach faster and is a powerful way to achieve brands awareness and bring your customers down the sales funnel to your travel business.

Benefits to Paid Ads..

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IMPORTANCE OF SOCIAL MEDIA MARKETING FOR SMALL BUSINESS IN TRAVEL INDUSTRY..BY IVAN BIOCIC

When running Social Media Business accounts is different to private accounts we all have on the internet, cause basically, you become a marketer of your product or service. Business accounts are different as you need to follow various analytics to upgrade and promote an existing business, optimise and calibrate social media, along business growth techniques. So you can deliver your leads on daily basis.

Many nowadays customers would trust more social media marketing (social media posts) and influencer marketing (brand ambassadors or Instagram/Youtube/TikTok influencers) than maybe more traditional advertising methods like GoogleAds. Social Media Marketing and Influencer marketing are more effective at capturing consumers' attention, due also to possible Influencer's celebrity status or such. Many influencer celebrities are overly idolised are people seem to have a 'blind trust' in them, so they are more prone to purchase the product they promote and advertise. ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/02/importance-of-social-media-marketing_12.html

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BENEFITS OF GOOGLE ANALYTICS FOR SMALL TRAVEL BUSINESS. AUTHOR: DIANE HENDERSON

Having Google Analytics installed on your travel website or blog allows you to track where your organic visitors are coming from, what type of devices they are using to get to you whether it be mobile or desktop, which county, country and continent they reside it. How old they are, what platform the found you on. It is extremely beneficial for knowing who your businesses current market is and understanding your audience.

RUNNING PROMOTIONS

When running a promotion, Google Analytics, allows you to track this promotion. Directing people to certain landing page on your site and helping to convert sales or gather customers information through your call to action on the specific page. You can see how many times guests clicked this button or filled in the requested form. Helping your business see what calls to action work more successfully and increases unique visitors to your page. Helping you grow your travel business.

SETTING GOALS ON ANALYTICS

In order to achieve the best from analytics, ...

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/01/benefits-of-google-analytics-for-small.html

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IMPORTANCE OF SOCIAL MEDIA MARKETING FOR BUSINESSES IN THE TRAVEL INDUSTRY AUTHOR : RORY DIGNAM

Social media should not be undervalued by travel-based businesses because it gives the potential customers a glimpse into the future experience, they are going to engage in.

A consistent and visual presence on social media platforms such as Facebook, Instagram and even on new ones like TikTok, allows the businesses to connect with travelers in the initial stage of their planning journey, the dreaming phase.

The ability to check other traveler's experiences and opinions as well as pictures and video material can create a narrative to define the decision of booking a specific stay or experience. To clarify, there are three main benefits from the use of social media:

- Build client relationship
- Strengthen online reputation and brand awareness
- Create SEO content ..

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Continuation of this blog can be found here: https://deepdigitallifestyle.blogspot.com/2022/02/importance-of-social-media-marketing.html

More interesting and useful insights on the related topic can be found on the following link: https://deepdigitallifestyle.blogspot.com/