Distinctive BAT
Share
Cultivating distinctive brands through a global showcase of best practices and Distinctive Brand Asset evaluation.
24/02/2026
What makes the Las Vegas Raiders logo distinctive?
We tested various iterations of the logo with individual elements removed. This approach of recessive isolation allows us to see which visual components of the puzzle are driving or stalling distinctiveness scores.
With the Raiders, the shield shape itself carries inherent distinctiveness, which improves further when the colour black is added. The swords contribute relatively little, with the real uplift coming when the Raider character is included, highlighting just how important that element is to the overall asset.
We also apply recessive isolation testing to advertising campaigns and packaging. It’s a valuable way to triangulate the impact of your assets in situ, and a worthwhile addition to your next DBA study.
Read our full NFL analysis here 👇
https://www.distinctivebat.com/blog/who-is-the-nfls-most-distinctive-franchise/
Can you identify the brand from this Bloomingdale’s takeover?
Running through January 5th, 2026 at Bloomingdale’s 59th Street flagship in New York, the iconic check pattern is all the branding needed for fashion-savvy shoppers to instantly attribute the façade to British luxury house Burberry.
Read more about the storied history of The Burberry Check: https://row.burberry.com/c/burberry-world/heritage/check/
Click here to claim your Sponsored Listing.
Category
Contact the business
Website
Address
Charlemont Exchange, Charlemont Street, Dublin 2
Dublin
D02VN88
