AVCOM

Most events are still built in silos, where venue, production, and entertainment are all sourced and booked separately. Each supplier doing their job, but nobody working from the same page.

When teams that have never spoken meet for the first time on the day, the cracks show. Operationally, yes. But the bigger loss is the creative one: the opportunities nobody saw coming, and the audience that feels the disconnect even if they can't name it.

The second conversation in 'Unravelling the red thread' goes there. Because the fix isn't complicated: bring everyone in early, and watch what becomes possible when production and entertainment are building toward the same vision from the start.

Watch the conversation.