All human

We're thrilled to share that All human has been shortlisted as a finalist for the CRO Agency of the Year at the 2026 European Agency Awards.🎉

This recognition means a lot and not just because of the results, but because of how we got there.
Over the past year, our CRO team has been quietly doing some of the most rigorous, impactful work of their careers and helping clients move the needle in ways that actually matter.

How?

☑️They ground CRO in behavioural science and evidence, not opinion.
☑️They have a proven ability to deliver impact across radically different sectors.
☑️They possess a deep respect for user experience, accessibility and ethics.
☑️They follow a mature, responsible approach to AI that improves speed and insight without sacrificing trust.
☑️Their team culture is built on curiosity, learning and continuous improvement.

Proud of the team. More to come.
Read €1.18m impact: Fuelling Energia’s conversion growth for more on how we drive performance 👉 https://allhuman.com/work/energia

In a world of constant change, one thing that has stayed constant across digital design is that you cannot design successfully without knowing your audience.

In our latest blog, Lara Nagle, one of our senior designers, breaks down:
→ The three types of customer research every team should be running (generative, evaluative, and continuous)
→ How research is a risk mitigation
→ How AI is speeding up analysis and pattern detection
→ The emerging challenge of designing for AI agents, not just humans
AI agents are already interacting with products and services at scale, browsing, deciding, transacting on people's behalf. If your digital experience isn't designed with agents in mind, you're already behind.

Worth a read https://allhuman.com/insights/blog/why-customer-research-should-continue-to-be-at-the-core-of-your-business

What happens when digital transformation is done right?
We partnered with Waterways Ireland to reimagine their entire online presence.

The brief: consolidate multiple domains into one, serve a hugely diverse audience (from curious tourists to expert boaters), and make every interaction simpler, faster, and more accessible.

What we delivered:
→ A new brand identity
→ Simplified permit and booking flows
→ Full WCAG 2.2 AA accessibility compliance, built in from day one
→ Intuitive navigation designed to reduce cognitive load across all device sizes

The result?
A site that was not only recognised as National Website of the Year at the National Digital Awards, Large Business Website of the Year, Stand Out Public Sector Website at the UK Digital Excellence Awards, and a Lovie winner, but one that is having a significant impact.

A huge thanks to all the team here and to Sharon Lavin and Kevin Power, under the leadership of John Tolan.

Read the full case study: allhuman.com/work/waterways-ireland

If your organisation is ready to turn a complex digital challenge into measurable results, we'd love to talk.