Workhouse

Now more than ever it’s important to support your local businesses, and we’re proud that we could contribute an exciting new visual identity for one of them. ⠀
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31 Lennox is a New York style gourmet restaurant in Dublin with a comfortable and relaxed environment. We were responsible for creating a logo and visual identity to support the brand. We also created take-away kiosks, COVID signage and even staff masks! ⠀
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The logo emphasises the street number (31) as the primary identifier of the brand, where it's luxurious gold serif type is balanced by a simple and modern “Lennox”. The light, hand-drawn feel of the supporting visual elements add to the organic, relaxed and friendly personality. This minimalistic and organic feel also adds a touch of sophistication while keeping it all fresh and modern.⠀
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Please consider supporting your local businesses! If you’re not able to afford it, there are plenty of ways to help out right now without spending any money.⁠ ⠀
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💙Genuinely engage on social media: share, save and like their posts and comment on something nice⠀
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💙Refer your friends and repost⁠⠀
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💙Leave a review ⁠on Tripadvisor and Google reviews⁠⠀
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⁣A strong new suite of logos for Ireland's Touch Rugby League teams.⠀
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Irish Touch League engaged us to design new logos for their four rugby teams, each representing a different Irish province. We're delighted to show off the Southern Stags logo. “Southern Stags” is the new name for the Munster Touch Rugby team. The logo uses the team’s representative colours and the arrow on the stag’s forehead is pointing south to reflect the name. ⠀
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It was a fun challenge to incorporate the team spirit in each design. We researched loads of sports logos to get inspired and found common design features that work. We also studied the anatomy and characteristics of each animal to find its basic essence, which then helped us turn it into a simple and effective vector graphic. Sharp edges, bold variable-width strokes, strong facial expressions, shadows, and contrasting colours all add up to a dynamic and sporty feel of the logos.⠀
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