Wilde By Design
A bridal shop that specialises in bespoke wedding dresses and veils. Style consultations can be boo
01/07/2026
Wedding Dresses Used to be Blue!
Before Queen Victoria, blue was actually one of the most popular colours for brides in many parts of Europe.
White wasn’t traditionally associated with weddings in the way it is today. Brides usually wore their best dress, which could be almost any colour depending on their wealth, local customs and personal preference.
Blue was particularly popular because it symbolised:
✨ Purity
✨ Fidelity
✨ Love
✨ The Virgin Mary in Christian tradition
That’s actually where the phrase:
“Something old, something new, something borrowed, something blue”
comes from. The blue item was meant to represent faithfulness and purity within the marriage.
Other bridal colours included:
🤍 White (worn by some wealthy brides before Victoria)
💙 Blue
💚 Green (though in some areas it was considered unlucky)
❤️ Red (common in many cultures around the world)
🩶 Silver and grey
🟤 Brown and other practical colours for everyday wear
When Queen Victoria married Prince Albert in 1840, she deliberately chose a white satin dress with Honiton lace. Because she was one of the most famous women in the world, illustrations of her wedding were widely circulated and suddenly brides everywhere wanted to copy the look.
Before Queen Victoria made white fashionable blue was considered the colour of purity long before white became the traditional bridal shade. 💙
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