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Trieste is almost ready, as a new destination marketing research based on the perception of residents and tourists about the city and its flavours: have a read at some initial insights

First insights on #DP Trieste - MySmark Destination Personality Trieste is coming to an end. It has been very interesting to analyse two different images of the city of Trieste. The project had a good spread all over the residents of the city, but it has been a bit challenging to reach enough tourists, that is why we decided to involve in...

There are many connections between Ireland and Italy, but probably the biggest one can be found in : James Joyce lived a third of his life in this city. Nowadays, a museum tells the story of this writer to visitors coming to Trieste:
Trieste

#DestinationPersonality Trieste - James Joyce Museum - MySmark There are many connections between Ireland and Italy, but probably the bigger one is the most famous writer of Irish history. Indeed, James Joyce lived a third of his life in Dublin, and another third in Trieste. “When I die Dublin will be written in my hearth” Joyce was born in Dublin in 188....

Happy to announce that we are launching a new project regarding , a beautiful city in the north-east of which in the last few years has been progressively opening to an international dimension. How is all of this changing the perception of this city?

A new #DestinationPersonality research about Trieste - Italy - MySmark B-sm@rk is going to provide a Destination Personality research project on another destination in Italy, now is the time of Trieste to reveal its identity. During the whole 20th century Trieste has been the most literary city in Italy, indeed its fame has had an international echo. “Think you’....

Yesterday our CEO Nicola Farronato participated in the Business Networking Event in Milan. Other official guests included Katherine Zappone, TD Minister for Children and Youth Affairs, and H.E. Colm O Floinn, Ambassador of Ireland to Italy.