The PPC Experts Agency

Another happy customer. Love working with Lily and her jewellery is stunning

"Love working with Digital Democracy and feel in very safe hands at last.
We have had several large agencies looking after our account before that have never achieved the results Emer has in terms of sales and costs.
Emer puts a lot of energy, attention, and out of the box thinking into our account. We have seen steady robust results despite having a very niche product in a competitive market - jewellery. She has found good sales well beyond our peak period which is amazing. And she keeps an eye on our budget constantly.

The best business decision we have made all year!"

We are always delighted to get great testimonials from our clients, we have been working with Alex for a few months now and loving it

“Emer is an Adwords genius and I am so pleased that she is managing the PPC for my small business. She is fast, professional and responsive and in a short time has already delivered an improvement in conversion and helped us optimise our ads. Emer is proving to be one of the smartest returns on investment we have made this year. Highly recommended.”

Alex
Managing Director TutorsPlus

This is an interesting point of view on biding on your competitors name. It often results in a very low quality score too for the keyword

http://searchengineland.com/bidding-competition-really-worth-258398

Bidding on the competition: Is it really worth it? Bidding on your competitors' brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.

Extended ads have been rolled out to everyone. As always those who take advantage first will be rewarded, so get writing.

http://www.wordstream.com/blog/ws/2016/07/26/expanded-text-ad-best-practices

7 Best Practices for Google’s NEW Expanded Text Ads (Available NOW!) | WordStream Expanded text ads are now available in the AdWords interface! Check out these seven best practices to follow when writing your new expanded text ad copy!