MINT DCU

-What kind of skills does the modern digital marketer require to
succeed?

''Great communication skills are the most important. If a marketer doesn't understand the power of being authentic, honest, transparent and useful, they should work in some other industry.
People are more and more blind to glossy marketing messages and 'traditional' ways of broadcast marketing. On mobile, the uptake of digital ad blockers demonstrate mass consumer apathy towards ad messages.

Content. Everyone says it is King but it's actually the entire kingdom. You will not engage with a large audience unless you create useful, honest, meaningful content that people will appreciate and share. The original masters of this art are Red Bull and VICE.com. Older publishers are slowly, but surely, catching on to the new marketing reality. Be real, or go home!''