The Red Dutchess
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A new wave of mental health culture in the School, Workplace and Community.
There’s a quieter version of OCD hides in plain sight: optimisation OCD.
It sounds productive. Responsible, even.
“What’s the best decision?”
“Am I using my time perfectly?”
“Could I be doing this in a better way?”
So you research more.
You compare more.
You delay… waiting to feel certain.
But it’s not clarity you’re chasing, it’s relief.
And the trap?
There is no “perfect” choice.
So your brain keeps you looping, stuck between options, afraid to waste time, energy, or potential.
It doesn’t look like OCD.
It looks like high standards.
But underneath it is the same thing:
intolerance of uncertainty.
Healing isn’t about finding the optimal path.
It’s about being willing to choose without certainty,
and trusting you can handle whatever comes next.
29/04/2026
If you’ve ever typed “is this OCD or am I just a bad person” into a search bar at midnight, this one’s for you.
OCD is the only disorder that makes you doubt whether you have it. It can create false memories, false feelings, false urges and then use all of it as evidence against you.
The uncertainty isn’t a coincidence. It’s the whole mechanism.
And if you’ve spent hours trying to figure out whether what you have is OCD? That analysing, that checking, that searching for certainty, that’s a compulsion too.
I put together a £5 guide for anyone stuck in this loop who doesn’t know where to start. Practical, straight to the point, and it won’t tell you to just stop thinking about it.
Click here to claim your Sponsored Listing.
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