Calanit Segev

Our Story

“I ADORE WEARING GEMS, BUT NOT BECAUSE THEY ARE MINE. YOU CAN’T POSSESS RADIANCE, YOU CAN ONLY ADMIRE IT.” — ELIZABETH TAYLOR

I CHOSE TO OPEN WITH THIS WONDERFUL QUOTE BY ELIZABETH TAYLOR BECAUSE I BELIEVE IT REPRESENTS MY ADMIRATION AND APPRECIATION OF THE BEAUTY OF JEWELRY. ART AND JEWELRY HAVE BEEN A PART OF ME SINCE EARLY CHILDHOOD AND IT HAS ALWAYS BEEN CLEAR TO ME THAT IT IS MY DESTINATION.

IT ALL BEGAN IN 2010, WHEN I WAS A GOLDSMITHING STUDENT; MY WORK METHOD WAS PRIMITIVE AND COMPLICATED AND I MADE HANDMADE METAL JEWELRY IN MY ROOM ON A ROCKING TABLE, USING A HAMMER AND A SAW. I WILL NEVER FORGET THE FIRST TIME A CLIENT WANTED TO BUY MY WORK. THERE IS A SAYING: ‘EVERY CHILD NEEDS SOMEONE WHO BELIEVES IN THEM’… MY FIRST CLIENT WAS THE ONE WHO BELIEVED IN THIS CHILD; SHE BOUGHT MY FIRST ZEBRA BRACELET AND ON THAT MOMENT, I DECIDED TO GO WITH MY DREAM. I OPENED ANEMONE AND THE ZEBRA BRACELET BECAME THE INSPIRATION FOR MY BRAND’S LOGO.

DURING THE SEVEN FOLLOWING YEARS, ANEMONE GREW INTO A COMPANY WHICH EMPLOYS 10 TALENTED EMPLOYEES, SELLING MY DESIGNS ALL OVER THE WORLD. I FEEL INCREDIBLY FORTUNATE FOR HAVING THE OPPORTUNITY TO MAKE MY DREAM COME TRUE, CREATING A BRAND THAT TOUCHES SO MANY WOMEN WORLDWIDE.

THE MAIN INSPIRATIONS FOR ANEMONE’S COLLECTIONS COME FROM NATURE, REAL-WORLD HUES AND DIFFERENT CULTURES. THE JEWELS REFLECT STRENGTH AND FEMININITY BUT ALSO LOVE FOR SIMPLICITY, WITH EACH PIECE REPRESENTING A CERTAIN LIFESTYLE.

I WOULD LIKE TO THANK YOU FOR YOUR SUPPORT AND FOR LETTING ME SHARE MY STORY WITH YOU. I TRULY HOPE THAT ANEMONE’S WORKS WILL BRING JOY AND SIGNIFICANCE TO EACH AND EVERY ONE OF YOU.

CALANIT SEGEV
(FOUNDER)

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@ANEMONEJEWELRY