PHIR

37 hours working on these pants. Still quite a bit to go.
What I've learnt from my pause so far:
1. I don't enjoy social media. I do it because I have to. And some of you tell me I'm good at it so I think I'm enjoying it. I'm not.
2. I have a LOT of great ideas and I don't follow through because I'm overwhelmed. The ideas come fast. It takes way way longer to test them. And I'm running a race I never signed up for, infact I had deliberately dropped out of. But I'm still running it, without realising.
3. There are no rules to build something like this. I have to stop looking at this like a business and look at it as a sustenance. That'll take pressure off. And make it easier to pick values over money always!
4. You all seem to be very aligned with me and what Phir stands for. I don't know how it happened. But I'm so very glad it has.

Let's make our own path 💚✨



We are a mending and upcycling service that takes your old, worn, damaged clothes and gives them a renewed life. We practice visible mending using hand embroidery and appliqué. It’s small, it’s slow, it’s sustainable and run by a team of passionate women!