Social Development Service

Centre of Excellence for Communication (CoE)

Numbers of activities have been undertaken in the field of Health Communication & IEC/BCC in the State during 2011-2012. Inauguration of Centre of Excellence for Communication, under the Directorate of State Institute of Health and Family Welfare is one of the major achievements during 2011-12.

About CoE

Centre of Excellence (CoE) is mandated by the Department of Health and Family Welfare, Government of Odisha, as a state level institution under State Institute of Health and Family Welfare for promoting behaviour change amongst communities on health, nutrition and water and sanitation. CoE brings communication experts from the different directorates of Health, Women and Child Development and Rural Development together under a single umbrella to conceive, plan, implement and monitor communication activities to meet common programmatic goals. It is envisaged that CoE will handle communication activities of all Government Departments in the future.

Goals and Objectives

Setting up an institution for communication of national / international standard having affiliation with recognized Universities / Academic centers of repute

Design and Develop Communication strategies, plans and produce quality materials on behavior change communication

Build affiliations with recognized institutions in providing capsule courses on BCC.

To provide strategic training and capacity building of communication cadre on latest communication approaches and management

To strengthen inter sectoral partnerships through strategic communication planning and implementation to achieve programmatic goals.

Provide effective managerial support in monitoring and evaluation of BCC activities of flagship programmes.

Provide research and analysis support on communication for the state

Provide technical support in procuring services related to communication materials and management.