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Client : BigFoot Dance Arena
Objective : Branding & launching

Logo Concept: BigFoot Dance arena is an exclusive space for dance cult in the southern part of India. Founder himself bring up the brand name Big Foot, which vaguely means “ It is going to be a ‘Big Foot’ in your dance journey’.

So the Brand design objective was to reinforce the core idea of the name in the visual representation. So We were investigating on ‘What is Bigfoot for a dancer?’. That thought process often leads to very differentiated roads, but the common factor which shared among the difference was the vibe and coolness shared by the lads.

So the logo included an element which represents ‘How cool is this step or action’. The element has a direct connection with hip-hop dance culture and ‘Bro’ on hat represents the brotherhood among dancer community.

Name represented in a yellow typography over the black background (Black & Yellow classical colour combo) to maximise the visibility and attraction. The famous shape of Michael Jackson used as a background for typography to reinforce the connection with Dance art as well as to avoid unnecessary distraction to the ‘Brand Element’.