AIC Mantra

We normally come across FAQ's from various group of students, start-ups in common forums. Hope this series 'Explore More' would help the audience in larger level.

Start-Up Nursery

Start-Up Nursery Expect a 360 degree view on your idea. At this stage, AIC team will act as a catalyst and provide a comprehensive view to budding entrepreneurs on idea development. Expect to raise your bars by knowing the entrepreneurs point of view on your idea, team check, investor's and government perspective fo...

For any start-up, the most important thing is to get that ‘first customer’ and then finding another customer after that… Search for the low hanging fruit. Often your customer is in front of your nose, but you don't even notice.

Finding can be a painful process and initial blood life of start-up can get disturbed if they fail to get customer in stipulated time. Following are quick checks which can make finding the customer quest bit easier.

1. Understand what problem the product or services solves and define the value proposition
2. Understand the target customer profile
3. Identify where the customers are located and ensure sales and marketing material reach customers where they are.
4. Conduct research to gauge various customer segments
5. Identify customer's ability and willingness to pay
6. Understand the sales cycle and develop a sales funnel.