FDRVC

FDRVC Conducts eSaras Workshop in Jaipur! 🚀

Connecting rural craftsmanship with the digital marketplace requires a dual approach: technical knowledge and impeccable product quality. To bridge this gap, the FDRVC eSaras team successfully organized a intensive Two-Day Training Workshop and Product Inspection drive in Jaipur, Rajasthan.

This targeted initiative focused on empowering local producers through two core intervention pillars:

🔹 Digital Onboarding & Training: Hands-on sessions to streamline product listing, inventory management, and digital sales strategies on the eSaras platform, making e-commerce accessible for women-led enterprises.

🔹 Rigorous Product Inspection: Quality control assessments focusing on design consistency, material durability, and market-ready packaging standards to ensure rural products stand out to modern consumers.

Through the eSaras ecosystem, FDRVC continues to scale the market footprint of rural artisans—turning local craftsmanship into digitally accessible, premium national brands.



Ministry of Rural Development, Government of India Aajeevika - National Rural Livelihood Mission (NRLM)

\When farmers come together, transformation follows 🌾💛

Aajisaru Farm Producer Company Limited in Kandhamal is a powerful example of women-led rural enterprise. Starting with small-scale turmeric cultivation, the FPO has enabled farmers to move from raw produce sales to value-added products like polished turmeric and turmeric powder.

With over 700 women farmers, the FPO has strengthened income, improved market access, and built confidence among tribal communities through collective action.

From traditional farming to structured enterprise—this is the power of FPOs under the 10K FPO Scheme.



Gates Foundation Gates Foundation India Intellecap Aajeevika - National Rural Livelihood Mission (NRLM) Ministry of Agriculture & Farmer’s Welfare, Government of India

From Incubation to Acceleration: Delivering Global Standards from Rural India! 🚀

At FDRVC, we are driving a multi-year Technical Assistance initiative, anchored within the Ministry of Rural Development, Government of India. Supported by the Gates Foundation and Intellecap, we are transforming women-led Producer Enterprises (PEs) into global market contenders.

The Impact in Action: Proven Success in the North-East 📍

Our PEs are meeting the highest EU and US quality requirements, creating robust market linkages for premium produce:

🌶️ Ropuiliani Women Farmer Producer Company (Mizoram): Successfully dispatched 5 MT of pesticide-residue-free Bird’s Eye Chilli to SusAgri Development Pvt. Ltd.

🫚 Kenna WFPCL (Arunachal Pradesh): Achieved a major breakthrough by supplying 55 MT of high-quality, pesticide-residue-free Ginger to X5 Agrotech FPC Limited for international markets.


We are Scaling Up:
Building on this momentum, 4 of our PEs across Assam, Arunachal Pradesh, and Mizoram are now aggregation-ready and seeking buyers for sustainably grown:
🔸 Ginger & Turmeric
🔸 Mizo Chilli & Cardamom
🔸 Oranges & Pineapple
🔸 Mustard & Paddy

🤝 Are you a Buyer or Exporter? We invite you to partner with our reliable, scalable, and impact-driven PEs.
🔗 Register your interest here: http://bit.ly/42C9vLt

Every product has a story. At Saras Aajeevika, it begins in the hands of rural women across India.

An initiative of the Ministry of Rural Development, esaras.in brings authentic, handcrafted products straight from rural communities to your doorstep. From traditional crafts to thoughtfully made lifestyle pieces, each item reflects skill, heritage and the spirit of self-reliance.

When you shop on esaras.in, you’re not just choosing something beautiful but contributing to livelihoods, empowering women entrepreneurs and helping India’s craft traditions thrive in today’s world.

Visit esaras.in and shop with purpose