That Design Studio

With Bloom, we inherited something that worked—but didn’t quite speak to itself.
A cafe and cakery with good product, but no common language connecting the space, the packaging, or the brand.

Our job wasn’t to reinvent Bloom.
It was to help it find its voice.

We treated the process as a gentle evolution rather than a reset. The new identity is rooted in care—a 100% vegetarian, eggless bakery shaped by patience, warmth, and everyday rituals. The space was lightened, softened, and given room to breathe. Less noise. More clarity.

Botanical cues, muted greens, and soft lilacs quietly inform both the interiors and the visual system. Custom illustrations and tactile materials carry through every touchpoint, so everything feels considered—never added on.

A thoughtful rebuild.
A calmer expression.
Bloom, now speaking the same language.

Introducing .gelateria

As a design studio, we’re always chasing spaces that feel like something. Firenze was our attempt to bottle the gentleness of Florence ,then give it a Delhi heartbeat, with .guptaa ‘s gelato as the real story.
Watching it settle into the city exactly the way we hoped has been such a joy, and there’s so much more to come for this project.