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Online marketing is also known as internet marketing, web marketing, or digital marketing. It includes several branches such as social media marketing (SMM), search engine optimization (SEO), pay-per-click advertising (PPC), and search engine marketing (SEM).

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

Summary Lead. A summary lead is the most common and traditional lead in journalism. ...
Single-Item Lead. This lead focuses on just one or two elements of a summary lead. ...
Delayed Identification Lead. ...
Creative Lead. ...
Short Sentence Lead. ...
Analogy Lead.

Lead generation is the process of gaining the interest of potential customers in order to increase future sales. It is a crucial part of the sales process of many companies. A lead is anyone who has shown interest in a company's products or services but may not yet be qualified to buy.