In-Conversation
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In-Conversation is an initiative by Apoorva Bansal, alumnus of IIM Shillong - Co'2020.
01/09/2023
MBA is a roller coaster ride!
New people, new experiences and a new perspective is all that we come out with. Along with good offers and work profiles,duh!
Share your thoughts and stories with us
09/09/2022
Link in the bio for some good reads for your weekend.
05/09/2022
Happy Teacher's Day!!
What drives marketing in B2B & B2C?
B2B would be chipset manufacturers selling their products to a mobile or computer manufacturing company.
B2C would be a McDonald's selling burger to customers.
The core idea is to reach and sell products to customers but the way to approach, acquire and retain the customer differs in both setups.
Here are the core difference in marketing approach for B2B & B2C.
Comment an example of D2C below.
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