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There are a lot of reasons to choose a digital marketing career path. For one, it’s a thriving industry — today, countless consumers buy products based on the ads they see as they navigate search engines, scroll through social media platforms, and open emails.

Digital dominates the marketing sector; according to Deloitte and the American Marketing Associations’ annual CMO survey for 2021, digital marketing spend is expected to rise by 20 percent over the next year, while traditional will likely fall by 5 percent. As one writer for the report summarizes the survey’s findings: “Growth in digital marketing greatly outpaces growth in traditional marketing, with consistent, strong growth in digital marketing and relatively steady traditional advertising spending.”

The field is jam-packed full of opportunities for creative-minded professionals; according to the Bureau of Labor Statistics, the number of roles for marketing professionals will grow by 8 percent between 2018 and 2028, significantly faster than the 5 percent average expected for all occupations.

𝗦𝗰𝗼𝗽𝗲 𝗼𝗳 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

"Digital media is no longer a medium, but a way of doing business."
-Ashish Bhasin, CEO-South Asia, Dentsu Aegis Network

Digital marketing has emerged as the fastest mode of promotion and marketing, reaching out to a wider audience.

Companies of all segments are focusing their investments in digital marketing activities.

According to Business Insider, India's digital economy is expected to touch $1 trillion mark by 2022.

A report in Indian Express suggests that 85% marketers are tracking revenues generated through digital marketing and 50% of them reported that e-marketing activities are contributing to more than 10% of their revenues.

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗱𝗼?

In a general sense, digital marketers are responsible for driving brand awareness, generating traffic for the company's website, and lead generation through various digital channels.

A digital marketer can take up multiple roles and use various digital channels such as digital advertising, social media, email marketing, blog content, etc., to reach out to the customers.

For each digital channel, a digital marketer focuses on a unique objective to measure the company's performance across channels.

Scope Of Digital Marketing?
1. High Salary Jobs
2. All Business Need
3. Fastest Growing Field
4. Freelancing Available
5. Upcoming Essential Skill