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Uniting India for Animals
Legal Support | Capacity Building | Policy Reform | Evidence Based Movement
You’ve been fooled every day. The happy cows on dairy packaging DO NOT EXIST. They are a carefully curated story designed to make something deeply uncomfortable feel completely normal.
Let’s call out one of the most normalised manipulations of our time. DAIRY.
Behind every happy image is an industry built on repeated, forced impregnation, separation of calves, and lives spent in confinement. One honest look at how milk is produced is enough to unsettle everything we have been taught to associate with it.
India’s dairy industry depends on over 30 crore bovines, and not one of them is happy, perfect, or free.
Let’s fight this cognitive dissonance.
Let’s do away with this culture of ‘looking away’.
Let’s force ourselves to look closer.
To understand the reality of the dairy industry, watch the documentary “Maa Ka Doodh” () on YouTube.
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14/05/2026
Kambala began as gratitude. After the paddy harvest, farmers in coastal Karnataka raced their buffaloes as an offering to the gods. The winning animal received coconuts and bananas.
What it has become is something else.
Today, Kambala runs across 45 villages from November to March. The Mangaluru event alone features over 150 buffalo pairs, surrounded by advertising, ticket sales, and gambling. Documentation from the 2025 races by journalist Manju N. Gowda, in collaboration with FIAPO and We Animals, recorded buffaloes being raced multiple times in a single event, water poured into their nostrils before races, and handlers using bamboo canes and physical force to move animals after the race.
In 2014, the Supreme Court prohibited Kambala under the Prevention of Cruelty to Animals Act. In 2017, the Karnataka government introduced amendments to bring it back. In 2023, the Supreme Court allowed it under a regulated framework.
A buffalo is built for slow work in waterlogged fields. Forcing him to sprint puts enormous strain on a body not designed for speed. Every single race.
Regulation has not addressed what the animal goes through. It has only made it official.
Documentation and investigation by journalist Manju N. Gowda in collaboration with FIAPO and
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