Search Engine Optimization

In order to maintain dominance in the search engines, and content marketing in general, businesses must be able to understand the balance of costs, quality and outcomes to rank for valuable keywords.

Knowing the latest SEO 2016 tactics are essential to keep your website competitive into the new year. It’s a known fact that SEO is undergoing rapid change. In the past four years, the strategies used to rank better have evolved drastically.

Just more than a year after the original "mobile friendly" update, Google rolled out another ranking signal boost to benefit mobile-friendly sites on mobile search. Since the majority of sites we track are already mobile-friendly, it's likely the impact of the latest update was small.