The Start-UP Conclave

For many Indians, no restaurant reservation is made without the trusty consultation with Zomato, India’s first online food guide to go global. Started by two Gurgaon-based employees of consultancy Bain & Co. – Deepinder Goyal and Pankaj Chaddah – in 2008 as a listing of eateries in Delhi’s restaurant hub Hauz Khas, Zomato today has a presence in 11 countries and lists 204,500 + restaurants. Zomato recently raised Rs. 227 crore from Sequoia Capital and InfoEdge in one of the largest funding rounds for a consumer internet company in India.Deepinder Goyal, who holds an integrated masters in Mathematics and Computing from IIT Delhi, talks about the Zomato success story, the kind of people he hires, the work culture at Zomato and the entrepreneurship scene in India.

Ask any eCommerce entrepreneur and a common woe that all have is the changing and price sensitive Indian consumer. The average online shopper today has also become smart and there are many online resources he can consult before he makes the final purchase. One popular phenomenon is online deals and cashback; the simplest form of affiliate marketing. And the startup we feature today, Cashkaro is one such player in the Indian eCommerce market.
With Cashkaro one can save on regular online purchases like flight tickets, hotel booking, clothes, mobile recharge, bus tickets and more. Cashkaro has tied up with over 150 top Indian brands like Yatra, Myntra, Freecharge, Jabong and Goodlife. For every customer that Cashkaro brings to these sites, it is paid a commission which it passes back to the user as a “cashback”.
Cashkaro has managed to tie-up with a lot of companies via LinkedIn and according to Rohan Bhargava (the founder), LinkedIn has been an important channel to reach CEOs and key decision makers of across businesses.