Leads Sure

With an inspiring tagline like Chase the Dream, the brand Alfa Hockey recently participated in the Sports Business Exhibition 2026. The event was organised in the centre of Punjab, Jalandhar and was attended by many businesses spread across India.

In an interview with Lead Sure Media Limited- the best business promotion agency, the marketing director, Miss Naika Mahajan, explained all about the brand. It was established in 1960 by her grandfather with the name Pooja Enterprises. Later, in the year 1990, Mr. Jitendra Mahajan and Nitin Mahajan founded the brand Alfa Hockey that has become a huge success
today. Alfa hockey stick manufacturers deal in high quality cricket bats, hockey, goalie gear, helmet gears and bags with powerful marketing of hockey and bats. The brand has a marketing presence on various platforms like Blinkit, Amazon and India Mart. The official Alfa hockey website remains highly active at all times: https://www.alfahockey.in/

Keeping the sustainability factor in mind, Alfa Hockey is ready to introduce bats, jockeys and rackets made of carbon fiber, thus playing their part against deforestation. The interview concluded with a candid take of Ms. Mahajan on the success of the expo.