BOP India Insights
Countryside India's marketing insights “Bottom of the pyramid” is the growing future market in South Asia, particularly in India.
01/01/2019
Soon, rural India homes will have internet access via cable TV network Rural India, with an estimated population of 918 million as per 2011 census, has only 186 million internet users
01/01/2019
Internet access in India has crossed 50 crore milestone As per the latest information from the Telecom Regulatory Authority of India, by the end of Sept 2018, there were 56 crore narrowband and broadband connections in India.
01/01/2019
Chinese firm bets big on rural India, to launch AC, fridge in 2019 Transsion Holdings entered the India market in April 2016 with the itel brand which quickly struck the right chord with the consumers in the county's small towns and cities who were looking for feature-rich, low-cost mobile phones.
10/10/2018
Primary health centres across India fall short by 24-38% of medical personnel, reveals CAG report - Firstpost There is a 24%-38% shortfall in the availability of medical personnel at primary health centres, sub centres, and community health centres in 28 states/union territories of India, according to the latest audit by the Comptroller and Auditor General (CAG) of India.
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