Animal

On a working day when the world is running after commerce, the Animal team goes to the to understand what runs our business - cool s**t. 🫶🏻

The Times of India runs a student initiative called Newspaper In Education (NIE), that 10,000+ schools across the country are a part of.

They came to us for a much-needed glow-up, and like the cool kids like to proclaim: we ate. Or served. Or both?

We wanted to transform from a necessary but serious supplement into a vibrant, must-read experience for grades 6–12.

We kept TOI’s iconic typography (because legacy matters) but gave the masthead and logo a playful twist — think bold colours, quirky stickers, and a dash of mischief. The result? A newspaper that looks as exciting as the stories inside. After all, reading the paper should never feel like homework. And now, it doesn’t have to.

Who run the world (cup).