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Less than 10% of the over 50 crore over-the-top platform consumers in India pay for these services, Economic Times reports, citing an EY study. This is even as the consumer base of videos streaming platforms has increased significantly over the years.

Reasons for this are two-fold: One, family and friends often share passwords. On an average, around 3-3.5 people used one paid subscription last year, as per the EY report. Piracy is another challenge for the industry, which is a bigger concern of the two. “We are not too worried about password sharing, as it helps in increasing sampling and will increase our base in near future,” Danish Khan, EVP and business head, SonyLiv, told the daily.

The video streaming industry saw strong growth amid the pandemic as most people moved to working from home. According to a CII-BCG report, the OTT sector was worth $1.8-2.2 billion at the end of 2021 and is anticipated to grow to $13-15 billion by 2030.



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COVID-19 has changed potential vehicle consumers’ preferences, Economic Times reports.

According to a recent Mobility Outlook survey of 2.56 lakh people, 4 in 5 buyers have postponed their plans to purchase a four-wheeler, while 2 in 5 two-wheeler customers are considering buying an electric vehicle (EV) this year.

This is because customers are currently prioritizing personal savings, given the financial burden caused as a result of the pandemic.

In fact, pre-owned cars are seeing strong demand, getting sold at a premium of 7-10% over 2020, according to experts.