Creative Guns

Not all social media audiences are alike. Different types of people use social media in varying ways. If you’re going to meet your goals, you need to be using the same social media networks as your target audience. Similarly, if you intend to engage in influencer marketing, you need to ensure that you engage influencers whose audience matches your target market.

You might be a middle-aged executive who uses Facebook. However, if you personally don’t match the target market of your business, you can’t automatically assume that your customers will also be spending their time on Facebook. Sure, there may have been 2.27 billion monthly active Facebook users, but if you target a young demographic, you are far more likely to reach them on Snapchat or Instagram.

However, if your business targets people aged 25 to 34, they make up 29.7% of Facebook users, and are their most common age demographic. Look at the social media marketing goals you have previously set. Which social channels will best help you meet those goals?

To be successful at doing this, you need to have a solid understanding of your customer base. If you have ever established personas for your ideal customers, now is the time to dust them off. What do your customers look like, and how do they spend their time on the internet?

The better you can understand the demographics and psychographics of your target market, the better you will be at reaching them on your social channels.