Retail Management Program - BIMTECH

We, the students of Retail Management at Birla Institute of Management Technology (BIMTECH), had the privilege of attending an insightful guest lecture on “Emerging Marketing Strategies to Attract and Retain Customers in the Banking Sector” by Mr. Shantanu Samaddar, City Business Head, ICICI Bank.

During the session, Mr. Samaddar emphasized the importance of customer retention in the banking industry. He discussed how personalized marketing strategies are crucial to meet evolving customer needs, and highlighted the growing role of digital tools in enhancing customer engagement and loyalty. He also stressed the significance of building trust and fostering strong relationships with customers.

A heartfelt thank you to Mr. Shantanu Samaddar for delivering such a valuable session. We are immensely grateful to our Director Dr. Prabina Rajib, Deputy Director & Dean Academics Dr. Pankaj Priya, Program Chairperson Dr. Garima Malik, Program Coordinator Dr. Jitender Kummar (PhD), and Program Manager Mr. Saikrushna Bharati for their constant support in organizing this lecture.

The Retail Management Program organized guest lectures by Mrs. Shweta Goela, GM – Corporate Strategy, Safexpress Private Limited, on the 12th and 19th of August. The sessions were insightful which provided valuable knowledge into the world of warehouse, operations, logistics, and effective management strategies. We would like to express our heartfelt gratitude to her for her invaluable guidance and support.