Atain

Honoured to meet His Excellency, the Deputy President of South Africa, alongside ministers and government leaders during their visit to India.

Our conversations reinforced the tremendous opportunities South Africa offers through its exceptional talent, spirit of collaboration, and strong potential for growth. At Atain, we remain committed to investing in local talent, creating meaningful career opportunities, and supporting the communities where we operate.

The future is full of promise, and we look forward to deepening our presence and contributing to South Africa’s growth journey in the years ahead.

Our Colombia team traded screens for strikes and enjoyed a day full of fun, energy, and laughter at an exciting bowling outing. Taking time to unwind, connect, and enjoy moments beyond work made it a refreshing experience filled with team spirit and memorable moments.

We're pleased to welcome Jadah Hawkins as our Executive Vice President, Growth Strategy!

Jadah steps into a key leadership role focused on driving global growth initiatives and shaping the future of customer experience and digital transformation. She brings an exceptional track record of partnering with some of the world’s most recognized brands to accelerate revenue, deepen customer loyalty, and create meaningful business impact through insight-led, outcome-based strategies.

Widely recognized for blending talent and technology in “harmony,” Jadah’s approach to CX is deeply human-centric, where every interaction is seen not as a transaction, but as an opportunity to create authentic hospitality and lasting brand connection. Her ability to combine strategic vision with operational excellence, while orchestrating digital innovation with empathy, aligns strongly with our vision of delivering thoughtful, seamless, and memorable experiences at scale.

We look forward to the expertise, energy, and perspective she brings to this exciting new chapter at Atain.

The launch of Atain was celebrated across our global offices with energy, excitement, and shared purpose. From inspiring leadership moments and the unveiling of our launch film to celebrations with teams across locations, it was a memorable milestone that brought people together to welcome this new chapter.