E-Cell, RJIT

E-Cell, RJIT

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Official page of the Entrepreneurship Cell of RJIT

24/10/2020

During the oil crisis period, Apple received heavy competition by its arch-rival Microsoft which sells lower-priced ‘Windows’ on Intel PC clones. Due to this competition, they launched a series of products that were a major loss in the recession period.
Apple was near bankruptcy when Jobs returned in the year 1996 as a CEO. After this point, they gave more emphasis on their product designs and performance. In 1998, They introduced a new all-in-one computer named Mac. It sold almost 800,000 units in its first five months.
But in 2001, when it was recovering from its 1990s near-death recession experience they launched PowerMac G4 Cube. It had been premium-priced to cater to the lavish-spending Dotcom market that began to implode just as the new machine became available. It only lasted one year as a commercial product. In spite of these failures, Jobs led a spectacular recovery by introducing iPod, iPhone, iPad, etc. This results in a profit of almost $54 billion by 2018.

10/10/2020

From the nation's biggest news source to hyperlocal correspondents, Dailyhunt curates news that people surely love to watch. Almost 90% of the users use the platform in regional languages. Dailyhunt has a user base of more than 150 million. The unique proposition is that users can browse the topics of their interest and also share news over different social media platforms such as Whatsapp, Facebook, and other social handles.
Dailyhunt founder and CEO Virendra Gupta is an IIT Bombay graduate. Before launching Dailyhunt, Gupta was a Telecom Director at Trilogy and General Manager at Bharti Cellular Ltd.
In 2007, Dailyhunt owner Virendra started his venture Versé Innovation Pvt Ltd. which was as VAS (Value Added Services) startup that provided SMS alerts on job, matrimony, property, news, and education to subscribers from around the country. Dailyhunt founder Virendra Gupta's VAS startup Versé Innovation Pvt Ltd. was running profitably, but yet he could foresee that soon VAS was about to lose its sheen. This led Virendra and his team to acquire the English and vernacular news aggregator Newshunt. Newshunt was renamed as Dailyhunt in 2015. The company was driven by a very strong mission of being the ideal Indian news platform to empower a billion Indians.
Versé Innovation Pvt Ltd pivoted from being a Value Added Services provider to become Dailyhunt, an Indian app that serves news and content. While Dailyhunt is totally free for the users to read news, there are basically two sources from which the app earns revenue. With a huge user base, the major chunk of the revenue comes from displaying advertising. It also charges its users for reading and downloading books and magazines from the app.
The app has 19 billion page views with more than 2000 publishers and 20000 news contributors.

26/09/2020

Dream11 was co-founded by Jain, who did engineering from the University of Pennsylvania, and Bhavith Sheth, a graduate from Mumbai’s DJ Sanghvi, back in 2008, when both were around 22. Dream11 started as a personal project, as both Jain and Sheth were big fans of English football fantasy leagues. They wanted to do something similar for IPL, which had just started, and thought there will be others like them.
At the same time, the duo dabbled in other ventures, including a digital and social media agency called Red Digital in 2010 which they sold to Gozoop for about Rs 7 crore in 2013. Meanwhile, Jain and Sheth also got their MBAs from the US.
Initially, Dream11 ran as an ad-based model with a season-long format, which did not find many takers. By 2012 the company decided to stop this model and instead focus on daily matches and allow users to put money on the teams.
Dream11 allows you to choose a team before a match starts, and pick which players will perform the best. Based on their performance during the actual match, you accumulate points and get a rank at the end of the game. If you participate in a game with money, it goes into a common pool, and you get winnings based on the ranks after being charged a service fee.
Things started to take off from the end of 2014 when the company raised its first round of funding from Kalaari Capital. Jain was introduced to the VC firm by Snapdeal co-founder Kunal Bahl, who was with him at the University of Pennsylvania.From just 300,000 users in January 2015, the company reached 1.3 million by the end of the year. This number jumped to 5.7 million by the end of 2016, then to 17 million in 2017, and to over 50 million now.
The company has had its share of legal wrangles. In 2017, one of its users took Dream11 to the Punjab and Haryana high court after losing money. But the courts ruled in favour of Dream11, saying that it is not gambling but a game of skill as users have to build a team based on current form and past performance of athletes.
The use of cricketer Mahendra Singh Dhoni as brand ambassador has helped them build credibility.
They focused on a mass market game which is high entertainment value for people with low disposable income, but which won’t hurt the pocket if people lose. The average transaction size on the platform was Rs 35 in 2019.
Dream11 has a 80% share in the fantasy gaming space right now, according to a recent KPMG and IFSG report. It also became the first billion dollar valuation gaming company from India.
Dream11’s success is attracting more players. The fantasy sports gaming market is expected to reach $5 billion in the next two years in India, said Halaplay co-founder Prateek Anand. Halaplay was founded in 2017 by four BITS Pilani alumni and has got backing from players like Nazara, maker of Chhota Bheem games, and Delta Corp, which runs casinos in Goa and Sikkim, where gambling is legal.

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