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The cost of advertising on Facebook in India has doubled since the social media platform changed its news feed algorithm this year to prioritise posts from family and friends over promotional content, digital media agencies and advertisers said.

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Facebook advertising rates double with fresh news feed algorithm Prior to the algorithm change in January, average cost per thousand impressions, also called cost per mile (CPM) — which refers to the price of 1,000 advertising impressions on a webpage — on Facebook was around Rs 150.

Social media marketing in India saw a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet in association with DMAsia

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Content marketing replaced social media marketing in India in 2017, says Times Internet Social media marketing in India saw a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet in association with DMAsia.

Social media giant Facebook on Tuesday entered into a strategic partnership with the National Skill Development Corporation (NSDC) to empower youth and entrepreneurs with digital skills in India

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Facebook Joins Skill India Mission to Train Empower Youth The programme includes courses on Digital Marketing, Online Safety and Financial Literacy in regional languages with Facebook imparting training to people nominated by the NSDC.