Solus Media

What is your take?

"Should experience in Media define a CPRO — or Can fresh perspectives be the real game changer?"

Telangana’s CMO just appointed G. Malsur, a seasoned bureaucrat, as the Chief Public Relations Officer (CPRO)— notably the first ever without a formal background in media or PR.

This raises a compelling question:�Do you need traditional PR/media experience to excel in a communications role? Or can an outsider bring in fresh thinking and more impactful strategies?

PR agencies and media houses worldwide now hire talent from diverse backgrounds — management, psychology, design, tech — believing it fuels innovation.

Isn’t strategic thinking, clarity of message, integrity, and people skills what make a good CPRO — not just journalistic experience?

Or do we risk losing media instinct, narrative control, and network rapport by putting a non-media person in the driver’s seat?

What’s your take?
Fresh minds bring fresh methods�OR�Experience in media is irreplaceable

Drop your thoughts, agree or disagree, and tag someone who should join this debate!