ANEEL R GOUD

Dreams

In marketing it is important to ‘own’ a word in the the minds of people to succeed. Owning a word is not something as easy as paying up a price and buying it.
It takes the effort of staying focused over time and of course one cannot own a ‘word’ that is not a key attribute.
Volvo owns ‘safety’, Federal Express owns ‘overnight’ and likewise.
Clearly there’s a lesson for Financial Advisors, the marketers of equity.
What word should one attach to “equity” that can be owned, that will be meaningful for the target audience and that will differentiate.
Perhaps that word is ‘dreams’.
All of us have dreams. Somebody has a dream to own a large house, somebody has a dream to send his or her child for higher studies abroad, somebody has a dream to build a hospital, somebody has a dream to start their own restaurant, etc etc.
These dreams will never turn to reality without long term investing in the best ‘return’ yielding asset which is equity.
So don’t let your dreams just be dreams.
Start your SIP and nurture it with time and make your dream a reality.

Happy Investing!

ANEEL R GOUD

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