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A Google/Facebook account audit is the process of evaluating the effectiveness of your accounts. An audit can reveal painful hidden issues that need to be addressed. This review will help uncover areas for optimization and opportunities to improve your overall campaign performance. Once you’ve identified these issues, you can get to work improving the overall health and performance of your account. While there are many automated tools that provide algorithmic-based audit results and grades for your account, they often lack the context of your marketing goals, focus audience, and unique desired outcomes of your PPC efforts. The key to a good audit is to: * Identify what you’re going to check and understand its importance. * Review and document the status of each campaign in the audit. * Settle on point by point notes and decision out instances of things that should be returned to or tended to in the post-audit action plan. All May you need An PPC Experts so that you can generate better revenue from

The new Meta Ads Manager reporting column 'Campaign Strength' estimates the potential of your campaign performance. 

'Campaign Strength’ will report a score on a scale of 0 to 100% and provide relevant recommendations when the score is below 100%. This score is based on how opportunities may improve performance. However, improved performance isn't guaranteed.

Recommendations are available for actions to take on ad sets and ads within your campaigns.

Best Practice: When you see a lower score, take a look at the recommendation(s) and decide whether or not these suggestions are relevant for your current setup, approach and results before making changes.