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This quote talks about added value or what is called ‘perceived added value’. Ever wonder why some watches cost way more than the others? Yes, some watches have better craftsmanship or are made of more precious materials but these factors have a limit to how much they can contribute to the intrinsic value of a product. Items or in this case watches which go for exorbitant amounts have ‘perceived added value’ which is a direct product of brand identity. In this case people want to buy into the brand, the family, the story and could care less about the price tag. Well, let’s give our customers something more to remember us by!

Good content is the cornerstone of an effective online marketing campaign. Through your high quality content you establish yourself and your organisation as trustworthy experts in your field. The content you create communicates your message, educates your readers, and persuades them to purchase your products and services over your competition. In fact, providing high quality content is one of the most important things you can do to attract clients and create interest in your business. We resonate with what Ann Handley has to say! Do you?

This plan documents all the important aspects of your business, including your financial plan, pricing, marketing, advertising strategies, etc.
Assess your financial needs – determine how much initial funding you require and how you plan to get it.

Formalise your business’ legal structure – Your business structure directly influences your tax liabilities, so be clear of your registered business entity.

Obtain the necessary licences – Some of the commonly required licences include - company registration, GST, FSSAI licence etc.

Invest in branding – If you start your business with Amazon, you can avail Amazon’s advertisement options and thus boost your visibility.

Grow and sell – If you choose to do business with Amazon India, you can simply register, launch your store, and wait for orders to roll in.

As the world’s biggest online marketplace, Amazon offers a simple, user-friendly registration process so that anyone with a great product and the zeal to sell can do so. Here's your very own to-do checklist.

1. Conduct market research
2. Prepare your business plan
3. Choose the product you want to sell
4. Registering your account
5. Listing your products