Go Live

Do you ever feel the same!

The new logo is composed of a bold red lettering placed between two orange buns. The light cream background of the image also makes a framing for the emblem, making it look warmer and friendlier. Blue color is completely removed from the brand’s palette.

the new fonts and color changes bring a freshness to the look that could draw in potential new customers. The rebrand also speaks to a broader change. There are two key factors that prompted Burger King to seek a flashy new look and do a significant rebrand: changing marketing trends and changing customer tastes.

Its rebrand fully embraces a recent design trend called flat design, which prioritizes two-dimension illustrations and bright colors and limits the noise created by too many visual details and textures.

The Burger King redesign serves up a visual style that replicates the shapes of the company’s menus with simple, two-dimensional imagery that has very little detailing or distraction. It’s streamlined, simple, and exciting to look at, which is crucial when fighting for every second of attention from potential customers.

An NGO filed a complaint with the Police that the Myntra logo is offensive and derogatory towards women. By agreeing to change its logo and to make it more “acceptable”, or let us call it “controversy-free”, Myntra made sure that it nipped the argument in the bud.

We never saw the logo in that light and in fact never came across anyone who found the logo suggesting something offensive. This is clearly a case of over-imaginative minds trying to find something or the other in everything.

This is clearly a case of over-imaginative minds trying to find something or the other in everything. The sheer number of memes that come out post any event proves how wild people’s imaginations can run. But this is out of the control of brands. While brands need to be sensitive to consumer sentiments, and address them as much as possible, it can’t be reacting to every single out cry.