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Simplified Fabric Sourcing for Fashion Businesses. Fully customized fabric solutions at low MoQ.
15/05/2026
When was the last time you ran a “Final Sale” and actually asked yourself why?🤔
Most founders blame the trend. Blame the algorithm. Blame the season.👀
But that clearance banner didn’t appear overnight.
It started the day you agreed to a 5,000 metre minimum when your collection needed 500.
📦Dead stock isn’t a sales problem. It’s a sourcing decision that aged badly.
And India’s fashion brands are sitting on crores of proof.
👉Swipe to see exactly how one fabric order quietly burns an entire collection, and what the smartest brands do differently.
30/04/2026
Nobody in the industry talks about this. 🧵
“100% linen” tells you what’s inside the fabric.
Not how it performs. Not how it feels. Not how it lasts.
Levi’s. Zara. Nike. Uniqlo AIRism.
Not one of them is 100% pure. They blended because pure wasn’t enough.
The buyers who’ve been on sourcing floors the longest
stopped asking “is it 100%?” a long time ago.
👉Swipe to understand what actually makes a fabric worth buying.
💬 Drop a comment - Have you ever paid extra for “100% pure” and felt cheated?
🔁 Save this before your next sourcing decision
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Behind the Technique - Episode 2 🎬
Types of Screen Printing 🎨
Most people think screen printing is one thing.
It’s not. It’s three, and choosing the wrong one
can ruin the whole print ⚠️
Procion. Pigment. Discharge.
Each works differently ⚙️
Each feels different on fabric 🧵
Each has a situation where it wins 🏆
💬 Drop in comments:
Which technique have you worked with?
(or which one are you most scared of trying 👀)
BEHIND THE LABEL | Episode 24 ✨
Not every brand starts with a big idea.
Some just start… and figure it out along the way.
From a small town in Jharkhand
to being mentioned in Mann Ki Baat.
But what people don’t see is everything in between.
⏩ Starting with just ₹8,000 💸
⏩ Stitching masks during lockdown 🧵
⏩ Delivering orders himself 🚚
And still choosing to stay rooted in craft.
Johargram isn’t just making clothes. It’s carrying forward a culture, a community, and a way of working that refuses to rush.
Behind every label is a story most people don’t see.
This is one of them.
Watch the full episode 🎥
06/03/2026
Is fashion creative… or just really good at copying? 👀
From luxury runways to fast fashion racks, the line between inspiration and imitation is getting blurry.
📈Some call it trend evolution.
⚖️Others call it design theft.
But maybe the real issue isn’t copying.
Maybe it’s about who gets the credit… and who gets erased.
Swipe to see both sides → 👀
So what do you think?
Is fashion facing a copying problem or a recognition problem? 👇
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