CAB
C.A.B stands for “Creativity. And. Bravery” and we’re in the experiential marketing business.
Caption: When we work on projects, a brief comes to the company, the company gives it to a team and the team goes out and executes it. That is the structure of how work moves in an agency.
In that process you get to know the people you are working with. At first everyone is simply a representative of the organisation they work for. But as the work continues you begin to understand the personalities within the team. People are not only their designation or their skill. They are individuals with quirks, preferences, habits and things that irritate them.
While the professional work continues, something else begins to form alongside it. A kind of office friendship. It is not forced. It happens because everyone is experiencing the same project, the same pressure and the same small moments of progress together.
Sometimes these friendships last even after people leave the organisation. Sometimes they exist only during that period of working together. Either way there is nothing unusual about it. It is simply a unique kind of camaraderie that forms when people are united by the purpose of creating work.
Everyone who has worked in an office knows that this happens, but very few people pay attention to it and almost nobody documents it.
This video is simply a small documentation of that. It is probably not a great social media video. It will most likely not go viral or reach millions of people. But if you have worked in an office, there is a good chance it will remind you of certain people, certain teams and that quiet friendship that forms when you build something together.
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Jogeshwari