Digital_jayed

A part of your content strategy should be mapping out your Instagram funnel

Luckily, Instagram makes it very easy for us to achieve all of this with all the features it has available:

– Reels have amazing potential for reach, so it makes sense to use them to get traffic.
– Carousels & Infographics are very educational and get amazing engagement, so use those to nurture & get to know the traffic you just got.
– Stories and DMs provide you with the opportunity to show followers who you are. You get to connect with them on a more personal level to build trust between the two of you.
– DMs & your link in bio are ways for you to show followers what you offer and provide them with the opportunity to take the relationship to the next step, becoming your client.