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6 of the Most Common Instagram Mistakes Marketers Must Avoid.

#1 Buying likes and followers.

There is a shortcut to getting more likes and followers: go on a shopping spree.

That’s right. You can actually buy friends for your Instagram account, much like you can rent guests for your Japanese wedding.

#2 Using poor quality images.

Instagram is a visual medium. So if you’re going to post something, it should be beautiful—or at least interesting!—to look at.

#3 Posting too much or too little.

Figuring out the right number of posts on Instagram—or any social media platform, really—is a delicate dance: a social soft-shoe, if you will.

#4 Ignoring analytics.

Speaking of analytics: another big mistake marketers make on Instagram is to ignore the data.

#5 Using too many hashtags.

Hashtags are a great way for Instagram users to find your content. don't use too many hashtags, They’re also a great way for your content to look like straight-up spam.

#6 Posting boring content.

In the public court of Instagram, the biggest Insta-crime of all is posting boring or spammy content.

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Social Media Apps You Should Know in 2021.

#1 Facebook: Monthly active users: 2.8 billion.

Facebook is not only the world’s largest social network, it’s also the most developed channel for organic and paid social marketing.

#2 YouTube: Monthly active users: 2.29 billion.

YouTube isn’t always thought of as one of the world’s social media apps. You could just as easily call it a video platform, or the world’s second-largest search engine.

#3 WhatsApp: Monthly active users: 2.0 billion.

WhatsApp is the #3 social app on the list by user base, but it’s the #1 messaging app in the world.

#4 Instagram: Monthly active users: 1.22 billion.

Formerly a humble photo-sharing app, over the past few years Instagram has become one of the world’s most important social media apps in regards to social commerce.

#5 WeChat: Monthly active users: 1.22 billion.

WeChat is the dominant social network in China, but this super social media app goes beyond messaging. Users can message, video call, shop using WeChat Pay.

#6 LinkedIn: Members: 756 million.

First, let us note that LinkedIn hasn’t reported monthly or daily active users (just the number of accounts—a potentially vastly different number) since Microsoft bought it in 2016.

#7 Telegram: Monthly active users: 500 million.

Telegram is a messaging app that allows large group chats (up to 200,000 people) and public one-to-many channels—which gives it more of a social spin.

#8 Pinterest: Monthly active users: 442 million.

Pinterest—the digital vision board app—has been experiencing notable user growth through the pandemic.

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