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Digitalization will empower consumer to high quality viewing and also higher number of TV channels which was impossible on analog TV.

Digitization is expected to boost the subscription revenues for broadcasters as it promises to end hefty carriage fee they pay to the cable TV operators

Lok Sabha has passed the second bill to initiate the functioning of the digitization drive in the country. This second bill will amend the Cable TV Networks (Regulation) Act 1995 that aims to replace the Ordinance promulgated in October.

Viewers have to understand the advantage of digitization and it cannot happen if they are not aware about what’s happening around them - Mr. Yogesh Radhakrishnan.

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