Escape Velocity

Replugging an old blog post on digital health from 2016 - 'The curious case of EHR' (https://lnkd.in/fuEgSN7) - wherein towards the end, we had written, 'some home-health (especially fitness) device manufacturers have had limited success in terms of generating health information from users. Most of it has to do with real-time gathering of data, automation and gamification.'
Today, digital interventions using smartphones are exploding and that's where the market is moving. From apps, to handheld devices connected to smartphones, to wearable sensors. A lot of progress with much more ahead.
https://www.afr.com/lifestyle/health/how-devices-are-letting-people-take-control-of-their-own-healthcare-20181205-h18qon

How devices are letting people take control of their own healthcare Technology is giving us the power to manage our own healthcare but there's a dark side to all that data.

Latest on the blog: After the much awaited launch of IKEA's first store in India, Ravi shares his thoughts on how Indian consumers will take to the DIY culture of IKEA. Read on...

Välkommen IKEA! How did IKEA manage to pull in such massive crowds to the store launch and sustain it? Will their typical large “blue box” format work in India? How do they stack up against competition? More impor…

On the Escape Velocity blog this week: On the back of several OTC product launches by Indian pharma companies recently, Zenobia writes about what transformations need to happen at these firms for them to succeed in the OTC market.

Domestic pharma firms eye the OTC opportunity The evolving OTC landscape and the changes in the self-medication habits of consumers, present an opportunity for pharma companies to participate in a sector that expected to grow at a healthy pace…