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14/11/2025
On this episode of Thoughtful Thursdays with Priya Lobo, she dives into the documentary Sneaker Wars: Adidas vs Puma - the epic story of how two rival brothers created two global brands. 
As a consumer researcher, Priya uncovers how brand rivalry, heritage, and storytelling shape real buyer behaviour - and shares how she uses those insights in her own work.
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