Ergate Social

Medium is an ad-free digital publisher. No noisy news feeds, no distractions and distortions. Just the best deep thinking and new perspectives on topics you care about most.

Don't put random memes when you got a cat page. You need a strategy. Stick to a niche.

The type of content your audience wants to see. It all comes down to knowing your ideal customer. If you have a solid understanding of their lifestyle, desires, and pain points, it will become much easier to create or find relevant content they’re likely to enjoy and share.

Everyone on social media can be your prospective customer, treat them as your asset.