Tipping Point

Building a successful company takes quite a lot of time, energy and using the right resources at the right time in the right manner.

Tolexo was incorporated in 2014 and had 2 businesses – B2B retail & B2B wholesale.

The startup leverages funds from IndiaMART and also it was backed by the renowned group i.e Intel Capital and Bennett, Coleman & Company Ltd.

Here is a one page case study of how the performance of a startup led to a failure of successful business.

Thoughts ?

3 mistakes to avoid before raising funds from investors.

1. Not Understanding the Industry

You should conduct thorough market research to understand the target customers, competitors, regulations, and other vital information.

Add relevant experience or a team with expertise and qualifications in the same segment.

2. Incorrect Approach to Investors

One of the greatest mistakes that new businesses make is by not understanding the term sheet agreement.

They don't understand the distribution of the equities which can create chaos in approaching business.

3. Pitching to the wrong Investor

An investor will not fund a startup operating in a different area of expertise.

Investors are like doctors; they have their speciality.

Example - launching a new online women store, you can’t pitch to an investor in the real estate industry.

As a result, a startup should do thorough research before approaching or pitching to investors.

Thoughts ?

When you move your focus from competition to contribution, .....life becomes a celebration.

Never defeat people, just win them.
Collaboration is the key to success!

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As an entrepreneur always be open to test your capabilities.

Don't limit your beliefs,
It's okay to make mistakes by exploring the potential opportunities.

" The goal is to live a happy & fulfilling life "

Thoughts ?