Roots Design Studio deep.down.within

Roots Design Studio deep.down.within

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Roots Design Studio is brainchild of Sugandha Acharya-Joshi, who is a NIFT grad with over 7 Years of

new collection for a designer friend in Chennai 23/09/2012

Latest from our stable...check out now

new collection for a designer friend in Chennai 23/09/2012
18/09/2012

hi all. 5 sarees alredy sold within a wk of launching my new collection. disha vakhani (daya bhabhi of tarak mehta ) becomes the client of roots...yippi. thanks for al ur support

09/09/2012

‘Fashion’, the mere mention of the word conjures up various images in one’s mind. It means different things to different people. Some lead fashion by being fashionable while some like to dress people fashionably.
There is so much behind the clothes we wear!!!

Clothes make the statement you want, what you wear is what you are. For me there are many statements I want to make, and a point of view I want to get across. But in really simple terms, I design clothes because I found that for years whenever I went shopping, I would have this *perfect* thing in my head for a special occasion (which could be a wedding, a get together, or even a trip to the shopping mall but I could never seem to find it. I'd remember those amazing ivory sandals that I had in 7th grade or the Saree that my Mom wore on her Anniversary and think how they would be so perfect now. And I'd think about how confident and lovely I'd feel wearing something like that. About how that one item could make such a difference in my confidence at said event. And I can help you with just that!!!

Costumes Designed&Styled for Elipery an Upmarket Store in Mumbai 09/09/2012
Award Functions, Parties etc 09/09/2012
Some of my Sketches 09/09/2012
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